Originally established in 1959 as a toll and private label manufacturer, General Paint started its automotive coating production in the late 70s to become one of the fastest-growing producers of car paints and ancillaries for the refinish industry.
With facilities and affiliate offices in Europe, the Middle East, and the USA, GPC currently distributes its products in more than 70+ countries around the globe; it has a significantly more dominant position in the Middle Eastern and Gulf region where it is ranked as the refinish market leader in several countries.
GenRock, GenVerde, and Gen2O, the systems sold by GPC, consist of a wide selection of products for automotive refinish coatings, that comply with international regulations.
GPC’s success is achieved through the continual improvement of its quality management system complying with all relevant laws & regulations, by implementing an Integrated Quality Management System according to ISO 9001:2015 as well as a strong focus on training, and time management, productivity, and efficiency in the body shop.
• 1959: GPC was established as a toll and Private Label manufacturer in Lebanon, producing decorative paint for the local market.
• 1960’s: Licensee agreement with Glidden Paints U.S.A. to produce and distribute its products for the Middle Eastern countries.
• 1978’s: First introduction in the Automotive Refinish Market with the production licensee agreement from Valentine Paints, France.
• 1985: Inauguration of its Zouk facility.
• 1994: Development of independent Automotive Refinish Line – GenRock.
• 2005: Inauguration of Ghazir facility.
• 2006: Introduction of Savant Spectrophotometer.
• 2007: Development of Gen2O – Waterborne basecoat system.
• 2013: Development of GenVerde – VOC compliant range of products for the US market.
• 2013: Expansion of Ghazir facility.
• 2013: Inauguration of the local facility in Paris.
• 2014: Acquisition of the Salt Lake City facility.
Our mission is to provide our customers with an alternative solution in automotive refinish and to create a one-stop shop generating sustainable business and increasing profitability through higher productivity and using extensively researched products in terms of quality and value. We are also committed to dealing with our customers on a one-on-one personal relationship basis and to tailor-make our services and products where needed.
Finally, we will work towards promoting teamwork within our organization and helping our employees with personal development and self-fulfillment in a healthy and safe work environment. As well as investing in new facilities, up-to-date machinery, and state-of-the-art equipment.